Our Story
Welcome to American Beauty Custom Guitarworks Inc!
We are Pennsylvania based grassroots, veteran owned, custom guitar company that prides itself on supporting our Veterans, active military, and erasing the devastating epidemic of Veteran Suicide Prevention.
A portion the profits on every custom designed guitar sold goes to organizations that provide immediate aid for our United States Veterans who are in crisis and in need of mental health services.
Our Founder and CEO, Chris Schwartz is a veteran and a patriot. Chris served in the U.S. Navy, joining at the tender age of 17, and he served our county proudly as an aviation armament specialist.
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Chris is known throughout the music industry as an innovator and pioneer, with an impressive roster of artists that went on to achieve national and international success as well as selling an unprecedented number of records. Chris is also an artist and creator, spending much of his time working on reclaiming and customizing guitars and furniture. American Beauty is dedicated to creating the vision of artists and collectors alike, ensuring that there are no two AB guitars We are excited to get to work on your project, and we welcome your inquiries.
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Our Partners
We are honored to have collaborated with talented musicians and music enthusiasts who have trusted us with their vision and passion for music. Our partners are the heart of our business, and we are proud to be a part of their creative journey.




